Category Credits: 1 Professional Responsibility Credit for FP Canada + 1 Business Conduct - Ethics Credit for MFDA

Licensed advisors must understand the proper and legal way to use social media. Any wrong material or interaction can lead to a compliance problem. This horse reviews the social media guiding principles. It tells how to build your business using social media, maintaining a positive reputation, professionalism and it indicates comments or posts that are prohibited on social media. It is essential for financial advisors to build their online presence and be aware of various posts those are allowed. Financial advisors must refrain from activities which can have a negative impact on their business. Various social media posts which are not allowed and allowed are provided for reference. It is allowed to recognize the milestone as a financial adviser on social media. It is essential to disclose about earnings of the company or the individual you can share certain third-party content on social media but cannot make any misleading or inaccurate claims. You must get approval for seminars and speaking engagements on social media. For investment seminars there are certain rules also those are indicated. Professional tips for Facebook, LinkedIn and other social media are provided. Our view of Canada anti-spam legislation is reviewed with examples. Various fines through the PSL legislation or provided as a reference. The last part of the of course provides ideas to drive social media traffic to your site

Students must pass the final exam before a certificate will be issued.  

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